Aurora London Event
AURORA LONDON X WARDROBE ICONS
Industry Menu produced luxury label Aurora London’s press and influencer event, hosted by Wardrobe Icons. We worked closely with both teams for a remarkable launch - curating a guest list with influencers and editors with a wide reach to amplify Aurora London’s digital presence and broaden its awareness in the UK, strategically gifting the new collection as well as developing the event concept and ensuring its seamless implementation. This generated extended coverage.