Aurora London Event

AURORA LONDON X WARDROBE ICONS

Industry Menu produced luxury label Aurora London’s press and influencer event, hosted by Wardrobe Icons. We worked closely with both teams for a remarkable launch - curating a guest list with influencers and editors with a wide reach to amplify Aurora London’s digital presence and broaden its awareness in the UK, strategically gifting the new collection as well as developing the event concept and ensuring its seamless implementation. This generated extended coverage.

AuroraLondonxWardrobeIcons
AuroraLondonxWardrobeIcons
JASMINE HEMSLEY, AURORA LONDON CO-FOUNDER SARAH AUERBACH, CHLOÉ SAMWELL-SMITH,  TIJAN SERENA MAZOUR AND AURORA LONDON CO-FOUNDER DEVINA DICARLO

JASMINE HEMSLEY, AURORA LONDON CO-FOUNDER SARAH AUERBACH, CHLOÉ SAMWELL-SMITH,
TIJAN SERENA MAZOUR AND AURORA LONDON CO-FOUNDER DEVINA DICARLO

AuroraLondonxWardrobeIcons
WARDROBE ICONS CO-FOUNDER LAURA FANTACCI, TANK MAGAZINE FASHION DIRECTOR CAROLINE ISSA  AND WARDROBE ICONS CO-FOUNDER PETRO STOFBERG

WARDROBE ICONS CO-FOUNDER LAURA FANTACCI, TANK MAGAZINE FASHION DIRECTOR CAROLINE ISSA
AND WARDROBE ICONS CO-FOUNDER PETRO STOFBERG

KIM HERSOV, WARDROBE ICONS CO-FOUNDER LAURA FANTACCI AND PIPPA VOSPER

KIM HERSOV, WARDROBE ICONS CO-FOUNDER LAURA FANTACCI AND PIPPA VOSPER

RED MAGAZINE EDITOR IN CHIEF SARAH TOMCZAK AND KELLY EASTWOOD

RED MAGAZINE EDITOR IN CHIEF SARAH TOMCZAK AND KELLY EASTWOOD

LUCY WILLIAMS AND WARDROBE ICONS CO-FOUNDER PETRO STOFBERG

LUCY WILLIAMS AND WARDROBE ICONS CO-FOUNDER PETRO STOFBERG

AURORA LONDON CO-FOUNDER DEVINA DICARLO, JASMINE HEMSLEY, WARDROBE ICONS CO-FOUNDER LAURA FANTACCI AND KIM HERSOV

AURORA LONDON CO-FOUNDER DEVINA DICARLO, JASMINE HEMSLEY, WARDROBE ICONS CO-FOUNDER LAURA FANTACCI AND KIM HERSOV

ES MAGAZINE STYLE EDITOR NICKY YATES, INDUSTRY MENU FOUNDER NENE GRANVILLE AND VOGUE MAGAZINE ACCESSORIES EDITOR DONNA WALLACE

ES MAGAZINE STYLE EDITOR NICKY YATES, INDUSTRY MENU FOUNDER NENE GRANVILLE AND VOGUE MAGAZINE ACCESSORIES EDITOR DONNA WALLACE